JUUNOO – From single-use to circular

The Belgian start-up JUUNOO was founded in 2017 and produces circular interior walls. They developed a reusable wall that can be dismantled and reused at the end of its life. JUUNOO has branches in Belgium, the Netherlands, Denmark and USA.

Furthermore, JUUNOO offers its customers a buyback guarantee, buying back the walls from property owners when they no longer need them to resell to another party. With this business model, they want to transform the construction market to a sustainable sector where reuse reigns supreme.

JUUNOO’s circular vision is a response to the fact that walls – with 99% ending up as waste – are responsible for 1% of carbon emissions worldwide. Through endlessly reusable walls that are bought back once no longer needed, JUUNOO aims to reduce both the ecological and economic impact of construction.

Circular modules

JUUNOO extends their circular vision down to the product composition level. The basis for all JUUNOO walls is a circular interior wall system with telescopic modules. Only two types of modules are required to build a wall of any length and a height up to 5.5 meters:

  1. I-modules: placed 60 cm apart
  2. C-modules: placed at the ends of the wall and around the doors

JUUNOO contacted C2C Platform in 2021 to help them obtain external recognition for the circularity of these module types. Together, we embarked on the Cradle to Cradle Certified® certification journey.

Certified at Silver level

We assessed JUUNOO’s I- and C-modules against the certification criteria in version 3.1 of the Cradle to Cradle Certified Product Standard.

Our collaboration led to obtaining the C2C Certified certification at the Silver level for I50, C50, I75, C75, I100, and C100 modules in sizes S, M, L, and XL. Moreover, the products obtained the Gold level for the categories Material Health and Material Reutilization.

The Cradle to Cradle Products Innovation Institute granted JUUNOO the certification on 4 May 2022. It is valid for three years, at which point a recertification process will be required to retain the certification.

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